For Founders of B2B Service Firms

Your Expertise, Posted in Your Voice. Your Buyers, Booked on Your Calendar. You Only Pay for the Calls.

We turn your founder interview, case studies, sales assets and sales calls into LinkedIn content your buyers trust, then start real conversations with the buyers who engage.

Book a Call

No retainer. No paying for posts. You pay only when a qualified buyer shows up to a call.

Your Best Sales Arguments Are Trapped Inside Your Business

You already know what your buyers care about: the problems they have, the objections they raise, the results they want, and why they hesitate.

But most of that knowledge stays inside sales calls and client meetings. Your pipeline still depends on referrals, and your LinkedIn is quiet, generic, or disconnected from the work you actually want to sell.

01

Referral-dependent pipeline

Good months and dry months, with little you can do to switch the tap on.

02

Invisible expertise

The right buyers don't see what you know until they're already talking to you.

03

Attention without conversations

Posts get likes from peers, not replies from buyers.

04

No time to do it properly

You're delivering client work and closing deals. Content and outreach always come last.

You don't lack expertise. You lack a system that turns it into content buyers can see and conversations that end up on your calendar.

Buyers Decide Before They Ever Talk to You

Buyers research the person before they trust the firm. Most of the decision is made before the first call, and the shortlist is getting shorter. If a buyer hasn't seen your thinking, you often aren't on it.

At the same time, cold outreach has become noise. Generic DMs get ignored. What still works is reaching out to people who have already seen your content and recognise the problem you solve.

Content earns the trust. Outreach starts the conversation. We run both, and we only get paid when it works.

We Build the Pipeline. You Take the Calls.

We turn one deep founder interview and the material already inside your business into 3 to 4 LinkedIn posts a week, written in your voice.

Then we do the part most ghostwriters skip: we watch who engages, reach out to the right ones, and turn that interest into sales calls on your calendar.

You provide the expertise once. We handle the writing, the outreach and the booking. You only pay for the calls.

From One Interview to Calls on Your Calendar

Step 01

One deep founder interview

A 60-minute conversation to capture your experience, opinions, client stories, results and the way you actually talk. We also agree what you'll never say in public.

No blank-page writing. No becoming a full-time creator.

Step 02

We mine the material already inside your business

We work through your sales-call transcripts, case studies, proposals and client emails, and pull out the problems buyers describe, the objections they raise, the proof they ask for and the words they use.

Your business already holds months of content. We turn it into posts built to start conversations, not collect likes.

Step 03

We write your content

3 to 4 posts a week, built on your buyers' problems, your point of view and your client results. Every post is written and edited by hand, in your voice.

Everything Except Being the Founder

You handle
  • One 60-minute founder interview
  • Access to sales-call transcripts and relevant business material
  • A 15-minute weekly review of drafts and the scoreboard
  • Taking qualified sales calls
  • Closing the work
We handle
  • ICP and offer positioning
  • LinkedIn profile rewrite and call-to-action
  • Buyer and competitor research
  • Sales-call transcript analysis
  • Content strategy and topic planning
  • 3 to 4 hand-written LinkedIn posts a week
  • Case-study, proof and objection-handling content
  • Founder stories and point-of-view content
  • Scheduling and publishing
  • Tracking who engages with your posts
  • Personal outreach to engaged buyers
  • Booking calls and the weekly scoreboard

Calls, Not Likes

A qualified sales call is a scheduled and attended conversation with a decision-maker or budget holder who matches your target market, has a relevant business problem, and is willing to discuss a potential engagement.

We don't count likes, followers, profile views, vague comments, or unqualified conversations. Neither do you.

For Founders of B2B Service Firms Who Still Sell Every Deal

This is for you if you
  • Run a consultancy, fractional practice, specialist recruitment firm or niche agency
  • Sell engagements worth $10k or more a year
  • Still take most sales calls yourself
  • Have client results, stories and opinions worth sharing
  • Sell to decision-makers who are active on LinkedIn
  • Have room in your calendar for new sales calls
It's not for
  • Businesses still deciding what they sell
  • Founders who want viral reach or follower counts
  • Firms that can't take on new clients right now
  • Anyone who wants a ghostwriter to invent expertise they don't have

Make Your Expertise Easier for the Right Buyers to Find

You don't need another content calendar. You need a system that turns what you already know into posts buyers trust and conversations that land on your calendar, and a partner who only gets paid when it works.

Book a Call

On a 30-minute call we'll review your offer, target buyer, sales process and current LinkedIn. If we don't think we can book you qualified calls, we'll tell you directly.

Common Questions

No. Writing is half of it. We also handle positioning, research, transcript analysis, your profile, scheduling, and the outreach that turns engagement into booked calls.
You're billed only for qualified calls that the buyer actually attends. We agree the details on our intro call.
One 60-minute interview at the start, 15 minutes a week to review drafts and the scoreboard, and the calls themselves.
3 to 4 posts a week.
Yes, but only personal messages to people in your target market who have engaged with your content or profile, referring to what they saw. We agree the tone and a message template with you first. No mass messaging.
AI may help with research, transcript analysis and organisation. Every final post is written and edited by hand from your expertise, client work and voice.
A scheduled and attended conversation with a decision-maker or budget holder who matches your target market, has a relevant business problem, and is willing to discuss a potential engagement.
No. We're paid for qualified calls, not closed revenue. Your offer, pricing and ability to close still matter.
It's built for B2B service firms selling to identifiable decision-makers. We review your offer and target market before accepting you.
Yes. You review every post before it goes live, on the weekly schedule we agree at kickoff.